A Cambridge-based printing biz has managed to print little lights onto beer bottle labels that flash as you grab your favourite tipple.
Boffins at PragmatIC have been able to print working electronic circuits onto biaxially oriented polypropylene (BOPP), which detect pressure from fingers and run the lights to create the handheld booze torch. The BOPP film, manufactured by Innovia (which owns the UK trademark on cellophane), can then be wrapped around any product but it looks best on a bottle.
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Ooh, I like this.